Our Mission

To preserve, promote, and protect the commercial, historic, recreational and environmental interests of Wallace, Shoshone County, and surrounding area, for the benefit of those who live, work, play and visit this beautiful area.

Chamber Leadership

Cindy Lien

2021 Chamber Board President

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A former business owner in downtown Wallace (Valerie’s Flowers) Cindy has been a long time volunteer for Chamber, Silver Valley and Wallace organizations, including playing a critical role in the Chamber’s major fundraiser of the year, April’s Craft Beer Pub Crawl, the December Paw Parade and August’s Huckleberry Festival 5K Walk/Run.

Jim Shields

2021 Vice President

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A long time community member, Jim is the co-owner of the Idaho Silver Shop. Jim retired in 2019 after 14 years from the Shoshone County Sherif’s Office and has been associated with local fire departments as both and EMT and volunteer fire fight for 24 years. A long time community volunteer, Jim is the go-to man for Wallace’s multiple parades, and has been instrumental in the decades old High Mountain ATV Association ATV Jamboree.

Talen Caraway

2021 Treasurer

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Talen Caraway is the assistant manager of Wallace Harvest Foods.  Talen and his wife Jessie and their two children moved to Wallace in June of 2017. “I grew up in a small town in Texas, so I’m used to small town life,” he said “but to be surrounded by all the beauty that Wallace and the Pacific Northwest has to offer is unbelievable. Wallace has such strong small business and downtown merchant support.”I am honored to try my best to maintain and improve it in order to keep Wallace a great place to visit and to raise a family.”

Brenda Johnson

2021 Secretary

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Brenda is co-owner of Johnson’s Gems. A former board member of the Silver Valley Chamber, Brenda is also a long time volunteer for organizations countywide. A long time North Idaho resident, Brenda and her husband Ed reside in Pinehurst. Brenda is the chamber’s official representative to the North Idaho Tourism Alliance

Todd Howard

Director

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A third generation resident of Wallace, Todd continues his education career as the Wallace School District Superintendent. He has been in the education profession for over 20 years as a math/science teacher, coach, principal, and superintendent. He and his wife Jill have raised two children in the local community and realize the importance of a strong education system and supporting community. “It’s a privilege to be an active member of the Wallace Chamber and our local school district. There are very few places that can offer the things found in this little rural Idaho town.”

Luanne Wuerfel

Director

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Luanne Wuerfel is owner-operator of the Blackboard Marketplace located at 600 Cedar Street in Wallace. The Marketplace houses several separate ventures in the sprawling three story Tabors Bldg. on Sixth and Cedar Streets. These include the renowned Blackboard Cafe, plus a deli, bakery, coffee house/bookstore, reclaimed furniture shop and upscale sports apparel store — the Fox and the Hare Mountain Wear. A Wallace Chamber member since opening Blackboard Café in 2016,   her professional background includes five years as a Group Coordinator and three years as a Marketing Director at an upscale golf resort in Southern Arizona, three years as a Food & Beverage Director at a ski resort in Angel Fire, New Mexico and one year as a Group Sales Manager at an upscale resort & spa in Taos, New Mexico.

Matt Sawyer

Director

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Matt is the Director of Marketing for Lookout Pass / Route of the Hiawatha.  He currently serves on the Montana Ski Areas Association Marketing Committee, Pacific Northwest Ski Areas Association.  Previous board experience includes extended stints on the Berkshires Visitors Bureau Board of Directors and marketing committee, SnoCountry – the voice of the mountains advisory board, Pennsylvania Ski Area Operators Association, National Wild Turkey Federation for the state of Massachuttes, board member and Massachuttes State Chapter president, PSIA East Division Pennsylvania Delegate representing Region.

Scott haney

Director

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Scott is an attorney, business owner and recent arrival to the Silver Valley. His family relocated from Central Texas and purchased Wallace’s Silver Streak Zipline and adjacent 220 plus acre property last year.   Scott has a construction business in Texas and is considering projects here as well. He and his wife Gina have plans to expand usage of the Zipline mountain property this year and next, including the building of a new bike park, snowboard course and adding limited ziplining all year long.

James McMillan

Director

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A long-time resident of the Silver Valley, James has had a law practice in Wallace since 2007. He graduated from Wallace High School in 1999 and earned his Bachelor’s and Law Degrees from University of Idaho. A Chamber Board member since 2009, he is active in numerous community organizations and serves as Vice Chair of the Shoshone County Planning and Zoning Commission.

Anita Price

Immediate Past President

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Anita is a retired Virginia and Idaho Music teacher of 39 years and past owner of The Price Tag antique Store on Bank St. She now owns Past-Present Shoppe on 6th St. and participates greatly in Wallace’s  community. She has also subbed in Kellogg for over 12 years, been a member of the Lions club, Eastern Starr, is on the 6th Street Theater Board and the Historic Wallace Marketing Group.  She has been a Chamber board member for over 12 years, Past WBCA President and  Chamber Vice President twice.  Anita coordinated the Huckleberry Festival for 8 years  and is the annual coordinator of the Wallace Retro Christmas Festival that is sponsored by the Chamber and the HWMG held the first two weeks in December. She is highly supported by her wonderful, volunteer husband Jim Price of 54 years.

Dave Copelan

Chamber Coordinator

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Dave is an award winning writer and graphic artist. He and his wife Tammy have owned a home in Wallace since 2013 and moved here full time in 2014 from southern Nevada. Dave has had a decades’ long career as a newspaperman, including owning his own senior citizen focused paper in Boulder City, Nevada. Rounding out his CV are stints as a hard-rock miner, bartender and long haul truck driver.

Keith Dary

Director

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An executive chef with over 20 years experience in top flight California, Nevada and Arizona resorts, Dary is a regional sales rep for Sysco and also sits on the board of directors for the Silver Valley Economic Development Corp.