Our Mission

To preserve, promote, and protect the commercial, historic, recreational and environmental interests of Wallace, Shoshone County, and surrounding area, for the benefit of those who live, work, play and visit this beautiful area.

Chamber Leadership

Brenda Johnson

2022 Chamber Board President

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Brenda is co-owner of Johnson’s Gems. A former board member of the Silver Valley Chamber, Brenda is also a long time volunteer for organizations countywide. A ldecade’s long North Idaho resident, Brenda and her husband Ed reside in Pinehurst. Brenda is also the chamber’s official representative to the North Idaho Tourism Alliance.

Jim Shields

2022 Vice President

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A long time community member, Jim is the co-owner of the Idaho Silver Shop. Jim retired in 2019 after 14 years from the Shoshone County Sherif’s Office and has been associated with local fire departments as both and EMT and volunteer fire fight for 24 years. A long time community volunteer, Jim is the go-to man for Wallace’s multiple parades, and has been instrumental in the decades old High Mountain ATV Association ATV Jamboree.

Talen Caraway

2022 Treasurer

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Talen Caraway is the assistant manager of Wallace Harvest Foods.  Talen and his wife Jessie and their two children moved to Wallace in June of 2017. “I grew up in a small town in Texas, so I’m used to small town life,” he said “but to be surrounded by all the beauty that Wallace and the Pacific Northwest has to offer is unbelievable. Wallace has such strong small business and downtown merchant support. I am honored to try my best to maintain and improve it in order to keep Wallace a great place to visit and to raise a family.”

Valerie Finlay

2022 Secretary

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Valerie is long-time resident of the Silver Valley and is the owner of So Natural Val.  She has been in business for over a decade but recently became “official” in 2021 to serve the Silver Valley Community by helping others seek natural wellness.  She currently volunteers at the Wallace Visitors/Welcome Center as an official greeter to the travelers and residents of Wallace.  She has volunteered her time in other community events and fundraisers over the past years and enjoys serving her community and helping others while promoting and collaborating with local businesses.  Her family has strong roots in the mining industry of the Silver Valley with generations of underground miners.

Todd Howard

Director

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A third generation resident of Wallace, Todd continues his education career as the Wallace School District Superintendent. He has been in the education profession for over 20 years as a math/science teacher, coach, principal, and superintendent. He and his wife Jill have raised two children in the local community and realize the importance of a strong education system and supporting community. “It’s a privilege to be an active member of the Wallace Chamber and our local school district. There are very few places that can offer the things found in this little rural Idaho town.”

Emily Nelson

Director

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Emily was born and raised in the Silver Valley, returned home to the family-owned business “The Brooks Hotel” in downtown Wallace after studying internationally and practicing Architecture the past few years in Boise. Emily has been managing the Brooks and spear-heading all of the renovations since the later part of 2019. Growing up learning the history of the area, she was inspired by the town to be a wildland firefighter while she pursued her degree in Architecture. Now she uses her skill sets for design and marketing; celebrating the history and tourism in her hometown, Wallace.

Matt Sawyer

Director

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Matt is the Director of Marketing for Lookout Pass / Route of the Hiawatha.  He currently serves on the Montana Ski Areas Association Marketing Committee, Pacific Northwest Ski Areas Association.  Previous board experience includes extended stints on the Berkshires Visitors Bureau Board of Directors and marketing committee, SnoCountry – the voice of the mountains advisory board, Pennsylvania Ski Area Operators Association, National Wild Turkey Federation for the state of Massachuttes, board member and Massachuttes State Chapter president, PSIA East Division Pennsylvania Delegate representing Region.

Scott haney

Director

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Scott is an attorney, contractor, business owner and recent arrival to the Silver Valley. He, wife Gina and family relocated from here Central Texas in 2019. Together the Haney family own and operate Wallace’s Silver Streak Zipline overlooking Wallace. Since purchasing the 220 plus acre property in 2019, Scott has expanded ziplining all year long and built the new SVR GAS bike park, set to open in Spring of 2022.

Cindy Lien

Immediate Past President

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A former business owner in downtown Wallace (Valerie’s Flowers) Cindy has been a long time volunteer for Chamber, Silver Valley and Wallace organizations, including playing a critical role in the Chamber’s major fundraiser of the year, April’s Craft Beer Pub Crawl, the December Paw Parade and August’s Huckleberry Festival 5K Walk/Run.

Anita Price

Director

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Anita is a retired Virginia and Idaho Music teacher of 39 years and past owner of The Price Tag antique Store on Bank St. She now owns Past-Present Shoppe on 6th St. and participates greatly in Wallace’s  community. She has also subbed in Kellogg for over 12 years, been a member of the Lions club, Eastern Star, is on the 6th Street Theater Board and the Historic Wallace Marketing Group.  She has been a Chamber board member for over 12 years, Past WBCA President and  Chamber Vice President twice.  Anita coordinated the Huckleberry Festival for 8 years  and is the annual coordinator of the Wallace Home Town Christmas Festival that is sponsored by the Chamber and the HWMG held the first two weeks in December. She is highly supported by her wonderful, volunteer husband Jim Price of 55 years.

David DeRoos

Director

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David was born and raised in Wallace, Idaho.  He moved to California in the 70’s and returned to his hometown in 2006 to reside permanently.  He is instrumental in the design and building of Silver Streak Zipline in Wallace.  He was then owner/operator for the zipline.  David was the owner/operator of Albi’s Gem Bar & Restaurant for over 15 years.  He is currently on the Wallace City Council and is the local bailiff for the Shoshone County Courthouse.  He is married to Bonnie DeRoos and lives in Wallace with their two pups, Daisy & Helen.  He looks forward to his time on the Wallace Chamber of Commerce Board.

Julie George

Coordinator

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Julie is lifelong resident of North Idaho who grew up in Post Falls her grandparents homesteaded in Cataldo and she has many roots in the Silver Valley. Her and her husband Jim who was raised in Pinehurst, now live in Kingston, and they are newly minted grandparents.  Julie has worked in Pharmacy and has negotiated labor contracts and served as a business agent during her 20 years as a Pharmacy Technician. Organizing has followed Julie well as she has served as a Human Resource Manager, Association Membership Coordinator and Onboarding Agent. The more recent stints include working as a MSA for the VA at the CDA-CBOC and working for Idaho Health and Welfare Department. Julie is excited to be working for the Wallace Chamber and enjoys the dedication and friendliness of Wallace and its community and network of volunteers that make the town a great place to visit.